Speaking with numerous business people, of all shapes and sizes, that are succeeding, despite the innumerable advertising budgets of many corporations making up the New York City skyline and their competition, it seems the human approach to marketing business, a profound simplification, can resonate with potential clients more effectively than the walls of ads.
Simplification requires trimming down a business to its essence.
What do you do? Who do you help with your services?
Where are you doing business? Where do you want to do business?
Where do you want to go?
The human approach takes core values from each of these questions and utilizes free media, social media, to reach the people of the world seeking what you offer so well in your specialty.
Online the universe is infinitely smaller and more local, but that does not mean that someone wants to do business with a mega-corporation and get passed around like a wrinkled buck from employee to employee just to attain information for your insurance plan or your law case or your driveway maintenance.
So many great local business owners provide attentive care that far supersedes that of their colossuses of competition, because the agent working for that owner now will likely be there helping the clients five years from now; people get personal attention.
In short, human beings like to be treated like they are human and that a human being forms a business relationship with them and will continue to help them through that.
Good small, medium, and local business owners already provide their expertise in your area, whether it is your town of Oyster Bay, or your county of Suffolk in the state of New York.
The point is that experts are helping people and giving them the attention they deserve, but those new potential clients that are seeking help and services need to find these successful businesses.
Social media, Google and the search engines online, and effective web sites and online marketing campaigns can place a business in front of exactly the right client.
And often at little or no cost.
It is true a successful effort to bring in business online takes time and effort, but social media offers networking for free, across the world and the local neighborhoods.
Social media broadens the reach of a web site and your business standing on Google where 90% of the world’s plugged in populous is searching for someone that will take care of them that is likely nearby and will be there a few years in the future should help still be needed.
An online marketing campaign takes time and slowly but surely develops a larger and larger audience that finds the right clientele.
To do this, you need to show that you and your business are human, online, meaning that you provide a wealth of information to clients and potential clients, alike, as well as present yourself in a more personal manner than that of a set of skyscrapers and their robotic tweets and messages.
There are constantly evolving facets of making your business appear more human online, while simultaneously achieving the optimal SEO (search engine optimization) across all of your web pages to find yourself on the Google, or Bing, search page when someone looks for that exterminator that uses all-green eco-friendly products and will actually call them back from New York and not a call center in Australia.
Educating yourself on branding in a more human way online goes a long way to resonating with people, and employing SEO, social media, and simplification techniques to break down your goals and your attributes can greatly build over a year, maybe less, maybe more, a client base coming to you from your local client audience nearby that found you online.
C.M.O. Sync prides ourselves on consulting to help any type of business that does not have the time to achieve these aims themselves come to the promised business land in a cost-effective manner.
This method is not instantaneous, but it is a long-lasting and far less costly endeavor than compared with traditional media, like TV, or even Google AdWords, which requires a tremendous budget to work toward the ROI (return on investment).
For more information reach out to us at 646-926-1293.
“The Human Approach To Marketing Business: Simplification” was written by R.J. Huneke.
This inaugural article is aptly dubbed “CMO Edge: Take Advantage of Marketing Trends”, as I feel what is trending can cause your media presence to grow success exponentially.
Who is tuned into #ForceFriday today?
How about the Sphero BB-8 Droid?
You should be up on these today. We’ll get back to that.
I have decided to startup the new recurring column at the Sync Blog and feel the “trend” is a great advantage and place to pick up on our first ever CMO Edge.
Think of marketing as a creative battleground for attention.
With the advocacy of social media schedulers, like Buffer, and pre-planned articles scheduled well in advance, writing timely content is all the more vital to standing apart in a digital world ripe with trending topics that information-hungry viewers eat up.
People crave information now; instantaneous info is the unlimited drug, the Internet is the dealer.
Amidst countless researched news stories, science, reviews, analysis, certain topics resonate so well with audiences that masses flock to their web pages and myriad other sites begin to emulate the experience creating a trending topic that spirals out of control and into everyone’s #Instagram, #Facebook, #Twitter, #Reddit – in short, everyone’s favorite #social network of choice – where you will see it on your portable computer (i.e. #smartphone, #tablet, #laptop) or #desktop while grinding away the day at the work #office.
Certain keywords from a topic will always be common, wherever the source.
Notice my use of #hashtags. If a word is showing up as trending across a network, make a plan around that word and immediately get to work at attacking that topic.
Put an original twist on something trending, your own voice or attitude, and please people by making your hat appear different, even as it enters the same proverbial ring as all the others out there.
Back to today, which is #ForceFriday, the merchandising Super Bowl for Star Wars and their new movie is here, and I took a unique look at the BB-8 droid and how the toy robot is a must-have, in my own words, for Gadizmo.
When the post went out I connected with Sphero, the droid’s maker, and Star Wars, of course, but I tapped into the HUGE trend and made my own innovative take on a specific part of it.
Then when I later saw a ridiculously cute video that Vanity Fair did on puppies playing with the BB-8, I could not resist adding an UPDATE to the article and reposting it with the dog title for all of the multitudes of puppy lovers that also love the science fiction Mecca, Star Wars.
The Edge is easily achieved: be smart, be timely, and be original (at least give your own take).
CMO Edge is pure insight into what a chief marketing officer (C.M.O.) thinks will give them an advantage in the media world at large.
Feel free to comment in and suggest topics or to openly discuss the Edge in any respect.
By R.J. Huneke
Simplification, persistence, and dedication breed success in business and art alike, and the comparisons can yield a lot of interesting methods for myriad applications.
Now let's examine that last statement.
Coming from two vastly different areas of the world's culture, business and art, there are numerous similarities in how to succeed in your craft, and the tools, the methodology, formed can bridge so many different aspects that formulate extraordinary gains.
Simplification is a tool that is all the more integral in today's society where the mind is bombarded with incessant streams of information, from news and entertainment media to research, whether that absorption of info is voluntary or involuntary.
You see not having a television is not enough to completely stop the flow of information, as phones, computers, and advertisements (which are on everything from coffee cups to billboards), and so going the Henry David Thoreau route of setting yourself alone in the woods to write a masterpiece, like Walden, becomes absurdly difficult, almost futile, at least for an extended period of time.
This inevitability in the way we work, whether it be toward art or business, with information makes a simplification process essential.
There has to be focus to our actions. Making a plan of organizing tasks, research methods, and entertainment allows you to take control, so you are no longer drowning in an overwhelming waterfall while trying to get to the heart of your goals and how to accomplish them in a timely manner.
In art, inspiration and research are often intertwined with the inner muse to expunge from the soul a piece of oneself reflective of the artist's goals.
In business, whether it be a one human operation or Fortune 500 company, the practical working processes, research, and the methods of accomplishing the processes' end goals seek to procure business in a positive light.
And again, whether it is one person or a million, data and a thriving information culture in much of the world, rooting out what it priority, what is urgent, and each step simplified to its basest level to achieve the desired goal is a phenomenal means to stay focused and set up a process that works to success on a canvas, a piece of paper, or in the conference room.
Simplifying everything can achieve the world, but perhaps no one is buying this world you offer, what do you do then?
Persistence pays off a million times over!
Do not tarry. Take your goals and fight over and over again to make them known. In art, sometimes finding a means to share your own "Starry Night" with the world is the hardest part. Persist in getting critiques and pushing your work forward.
It is the same in business, where contacts and making people understand or work with you to achieve a goal is difficult. Push on and do not delay in attempts to better the work or in moving it forward.
The last part is simple: in order to be successful you must embrace the work and the battle to keep things in focus and to persist to move them forward, and this can only be accomplished by the dedicated.
Get involved in work that you feel strongly about, and make the world a better place by being the dedicated individual that burgeons success.
If everyone were dedicated, the world would be a far better vessel for humanity.
"All we say to America is be true to what you said on paper," said Martin Luther King in his final moving public speech.
Today, on January 19, 2015 we remember the great man who stood up for all people and spoke to benefit the world.
And he did this knowing his life was beyond being in danger (it had been for some time), but that it inevitably was going to be snuffed out by those wishing to subjugate some of their fellow human beings for their own agendas.
Mr .King would be assassinated the day after this speech was delivered on April 3, 1968, at the Mason Temple in Memphis, Tennessee.
Listen to the power of these words at the end of that speech [video below].
"Somewhere I read that the greatness of America is the right to protest for rights."
There were fire hose beatings and sprayings of protestors and injunctions against their right to assemble going on right up to this day.
There were threats of murder.
And Mr. King fought on.
His words, his peaceful methods, are forever an inspiration for any man, woman or child born on earth, regardless of country of origin or race.
King said: "I don't know what will happen now. We have some difficult days ahead . . . I may not get there with you . . . but we as a people will get to the promised land . . .
"Like anybody I would like to live a long life, longevity has its place, but I'm not concerned about that now."
He ignored the threats against his life and publicly denounced the United States for not abiding by its own Constitution and Bill of Rights.
It is tragic that someone who strove so hard for equality and who could serve as a brilliant beacon of what it is to be human would be killed violently in the prime of his life.
Let us remember Martin Luther King Jr. not as a martyr but as a human willing to peacefully fight until the very end, until his last breath, to better his fellow brother and sisters and to better humanity.
The CMO Sync public relations division, with Rune Works, has the privilege to introduce its client's newest thriller novel, Cyberwar, to the world!
You can read the first six chapters of the R.J. Huneke thriller Cyberwar on Amazon, for free, right now!
Just head to the page for the Kindle edition by clicking here.
The book will be released on all formats and in bookstores worldwide in the next few days, so look out for a BIG announcement on Monday December 15, 2014.
In the mean time the digital version has become available to purchase on Amazon now before the CYBERWAR LAUNCH EVENT that will take place very soon . . .
Stay tuned for upcoming news on book readings and signings.
It all went to hell when the world’s greatest cyber warriors chose to wage war for themselves and not on behalf of the politicians that hired them. Hackers, they used to be called.
To Xera, William Waltz was a broken spy and a fugitive, manipulated by the Cyber Elite that ruled from Canada to Peru. If she helped him, the Cyberwar could be avoided . . . but the assassin named “Sheetrock” tracked them to use his bio-hacked body to delete them both.
The research on cyber warfare and political protest, as well as a strong female protagonist set this riveting story apart.
The book has been finished and is soon to be released in bookstores from Pentian.
The New York Comic Con 2014 broke the record for show attendees going over 151,000, and Rune Works Productions was on hand with its first booth, 1061, to report on all of the show floor’s incredulous action!
Where else does a life-size Smaug head loom with his dragon eye seeking out lunchmeat?
New York Comic Con is the place!
If you were in the vicinity of the Javit’s Center during October 9-12, or in Manhattan at large, you almost assuredly witnessed the pop culture invasion of the city with all of the artists, entertainers, and inspired cosplay Comic Con goers gracing the city streets.
The art, film, toys, anime, comics (of course), video games, and books bring beloved works to the masses.
This year's New York Comic Con broke the all time attendance record with [an] estimated 151,000 attendees surpassing San Diego Comic Con by 21,000 [and] . . . thus, becoming the largest comic book convention in North America.
From an artistic standpoint, one can easily be overrun with inspiration and the myriad innovative productions that come to make up the panels, screenings, and booths of the show.
And that is not even including the amazing fans, the kings of fandom, that dress up in the most intriguing and epic fashions to mimic their beloved characters from all lines of fiction.
Even George Clooney ended his hiding from nerd-dom, for the abysmal Batman and Robin, as he surprised tens of thousands of people walking the floor and plugging his newest movie.
"It is not lost on me that I'm spending my honeymoon at Comic Con," joked George Clooney, star of the upcoming Tomorrowland, once he sat down at the event.
At Booth 1061 in the center of the show floor, two of the major upcoming publications from Pentian were announced: the thriller Cyberwar, slated for a December 1st release this year, by Rune Works founder R.J. Huneke; and the limited release preview Issue # 0 of Blackwood State, the graphic novel that will be a forthcoming three issue run, by Ivan O’Neill.
Things . . . fun things were promoted by the author and artist who were present to meet, sign, and talk-up fans with their new works, as amazing bits of mayhem waged war around them from the throngs of super-happy con goers.
Let’s Get It On!
Street Fighter throwbacks found the Rune Works corner, as two different Cammy’s met and squared off in an epic battle between two stunningly realistic depictions of the fighting game’s heroines (see the pictures!) vying for victory.
Artist and writer Ivan O’Neill had difficulty in restraining the two braided babes as they looked to finish each other off.
Similar meetings between damn near identical twin Mia’s – just in time for the anniversary of Tarantino’s masterpiece Pulp Fiction – occurred, though one was in dancing form and the other in post-overdoes form.
No leaf was left unturned as Groot made an appearance and even posed with a miniature dancing potted version of himself before Breaking Bad’s Gus – half blown up – wheeled with his nemesis in a wheelchair.
Nothing was taboo!
From the mobs of walking Game of Thrones cosplay cast to the endless rows of vintage, modern, and bound comic books, art was in abundance whether via the artists, their distributers, or the readers themselves.
Gandalf was wizarding as various different doctors were Who’ing.
To sum up the New York Comic Con 2014 experience into one word, it was . . . magic!
[This article was first published on Examiner.com: http://www.examiner.com/article/new-york-comic-con-breaks-151000-attendees-rune-works-highlights-from-the-floor]
Well it's nearly here, the New York Comic Con is just seven days away, and Rune Works will be there at their Booth # 1061!
Rune Works is the media production end of CMO Sync and will proudly be representing itself at the NYCC with both author R.J. Huneke and comic creator Ivan O'Neill on hand.
Will they be signing anything?
Author R.J. Huneke will be touting his newly released novel CYBERWAR and Rune Works comics division, POWkabam, is also showing up with its first release of Ivan O'Neill's BLACKWOOD STATE Issue # 0, a preview comic of the upcoming mini-series from Pentian Publishing.
What are they giving away?
Well bookmarks, posters, signed copies of EVERYTHING, and of course copies of their works will be available to buy as well as t-shirts.
PRIZES, booth babes, and more unforgettable things are in store for any fan dropping bye the Rune Works Booth # 1061!
Check out our official page on the New York Comic Con web site here and add it to the SHOW FLOOR MAP.
Look for the GIANT temple backdrop!
We'll see you in 7 DAYS!!!!!!
CMO Sync's newest successful branch in the content and media realm includes offering clients quality customized videos, with great sound, in HD (High Definition) starting at $600 (US)! The book trailers have started to be released and future film work is on the way.
Recently the team of industry filmmakers at Rune Works Productions have begun to work with CMO Sync to write, direct, edit, and produce videos of the highest quality for very little cost, and they started with the R.J. Huneke book trailer for Cyberwar, featured below. Director Brian Stone won best drama at the Garden State Film Festival, and he is one half of the team that worked on the Cyberwar Trailer #1 along with Director Gabe Siegal who did an amazing job composing the music for this piece.
Any length, any idea, and any amount of CGI effects can be utilized by the talented Rune Works team to build a piece of film worthy of the screen (any screen, from iPhones to flat flatscreens), though the budget can be a limiting factor. Where many studios come up short is affordability, but not here where a modest budget can still be maximized to produce a quality flick for the business or entertainment industries.
If you would like to inquire as to any of these great services, please contact firstname.lastname@example.org
For more information on the Cyberwar thriller novel please read the following excerpt available on the publisher's site here:
It all went to hell when the world’s greatest cyber warriors chose to wage war for themselves and not on behalf of the politicians that hired them. Hackers, they used to be called. Somehow the term for “one who hacks a computer” was deemed offensive during the Occupancy War and subsequently placed on the Banned Vocabulary List.
Many decades earlier, at the end of the twentieth century, cyber warriors were defined simply:
1. Cyber-warrior is a person who engages in cyberwarfare for personal reasons or out of political or religious belief.
2. A spy that can infiltrate the highest levels of security
3. Cyber-warriors wage war using information technology and may attack computers or information systems through hacking or defending them from their counterparts.
There was an overlong shadow just outside of the Devil’s Shed. The facility’s alias was local folklore; the graying storage container’s door had what looked like two demonic horns of rust near the top. No one in town knew its real purpose.
William Waltz squatted just below the enormous demonization and waited patiently. His face was covered in grease to eliminate any glare that the rain might make on his skin; this was nothing unfamiliar to him, as his father had a career as a bike mechanic and in his short life had shown ‘skinny William’ the value of getting dirty when it served a purpose. Thirty years of grit had made him a world-class locksmith.
The code magnet had to pull enough of a reusable ocular scan from memory to fool the door’s access scanner. The lock’s subterfuge, a functioning power switch box, hung open from hinges. The box’s red handle remained in the “Off” position as a decoy.
Waltz held the B9 scatter pistol as though it was glued to his right hand, and he stood utterly still. In the sweeping rain, the only streetlamp was a good fifty yards away, and though the glint of its light could be seen in the drops that clung to the silenced black barrel, he was effectively invisible if he did not move.
Twenty minutes had already passed this way. The customized code magnet would infiltrate the scanner’s memory sometime within twenty-five. Come on already. I really have to take a leak, he thought wryly. Sitting still was not one of his favorite tasks.
International publisher Pentian is publishing the US thriller by R.J. Huneke Cyberwar.
More details, an official launch, and a book trailer are all in the works and coming very, very soon.
For now, here is a still from the book trailer's shoot.
Part I of an Exclusive Two-part Interview with PENTIAN CEO & Founder Enrique Parrilla
By R.J. Huneke
On May 31, 2014 PENTIAN launched its revolutionary publishing and crowdfunding model in the US at the Book Expo of America.
Things will never be the same.
I was fortunate to sit down with Founder and CEO Enrique Parrilla, just hours after the exciting debut going on in the Jacob Javit’s Center in New York City, and his vision of the future of the publishing world is keen and bright for both readers and artists taking part in Pentian’s “everyone wins” platform.
Mr. Parrilla was very pleased when he stepped away from the buzz of the Pentian booth at the Book Expo to talk to me. Dressed in a sharp suit jacket and button-down shirt that was happily tie-less, his passion for books immediately became contagious.
He started off saying, “[we’re] launching as we speak, and people are going [crazy] over it.”
Pentian is invoking their crowdfunding platform, as a publisher, and their business plan calls on potential readers and investors to crowdfund their Pentian favorites so that the cost to create, print and distribute the book on the market is covered by the determinate readers who wish to bring their authors’ works to life.
Pentian believes that invoking a community around funding a book helps to add to the media exposure and burgeon its success.
Mr. Parrilla spoke very candidly that Pentian “seek[s] to reward . . . the backers with financial compensation for 3 years . . . with profits from [the funded] book. What this essentially does is create an army of sales people for that book working for you.”
Authors everywhere rejoice!
Rarely has a business model helped to provide them with such free marketing prowess or incentive.
He went on to say that with the “small army of people who are financially invested [in the projects] . . . we have a very fair mechanism to reward those people who have taken a risk.”
Who as an avid reader would not warrant risking a few hundred dollars on an author and/or idea they are passionate about – and feel would take the world by storm, whether hitting the best-seller list or becoming a successful Hollywood film – especially when they would be compensated a set percentage of sales for three years for their investment?
Readers and stockbrokers beware: there is a new investment portfolio in town!
“Being a publishing company ourselves,” says Pentian founder Enrique Parrilla, “we own the production process.”
The process is quite simple:
Authors submit their work to Pentian, and they judge the project strictly based on the quality of the work
Pentian and the author come up with a plan of how many and what types of mediums the book will be produced in order to get it on the market and place the project on Pentian.com’s crowdfunding site
Pricing levels are suggested: reward levels $10 gets you e-book, for instance, or $25 gets you a hardcover copy and more money might get you a signed hardcover.
Readers and investors contribute to financially cover the costs of the project’s production and receive a part of the profits from the sales of the book
The author’s work is published at the very best of quality in both paper and e-format.
For Enrique Parrilla, the way that technology has opened up the world continues to amaze, and the connections between writers and readers can be made instantaneously, as working Pentian’s “crowdfunding platform . . . enables ‘disruptive’ financial connection between authors and readers.”
“In thirty days we can have a book sold worldwide,” says Mr. Parrilla, as he smiled proudly.
The reason Pentian promotes a “disruptive” connection is because they eliminate the old barriers – disrupt them completely – in favor of a more direct model.
Published books used to be only held by the traditional publishing industry model and, in more recent years, by self-published authors (the majority of whom do not provide readers with quality product, whether in the physical paper printed or in the actual written material on the page).
This is not the case now that Pentian has created a publishing uprising and Renaissance of written works, of all genres, in Spain.
Since launching its beta test model six months ago, Pentian has captured over 6% of the self-publishing market and that number is growing exponentially as the company launches in the United States.
Mr. Parrilla believes Pentian has “great potential because it’s all over the world . . . you can push a button and your product is everywhere.”
And now the US is eager to see Pentian’s newest headquarters location in Los Angeles, California thrive.
“The reason we set up shop in L.A.,” said Mr. Parrilla, “is because we are seeking relationships with the media producers, the people that are in charge of acquiring content and licensing rights and stories are having a hard time finding original stories . . . and we have a situation where the market can determine what is hot.”
How did Pentian first come about?
Enrique says that they “saw a need that wasn’t being met.”
He spoke of a scenario he witnessed being played out on a major crowdfunding site: “One day . . . somebody looking for four or five thousand dollars [on a Kickstarter or Indiegogo-like campaign] got $20,000 . . . and did not publish the book” and they fulfilled their contractual obligation, took the profits, but the readership did not get the product they wanted.
Pentian strictly adheres to planning the production of a book and crowdfunding for that cost alone.
The cost is associated with getting a book on the market, not on the traditional crowdfunding for books, like the Kickstarter model, of continued funding through a certain period.
Once a book is backed, the crowd-funding campaign ends and the book creation begins. This as Enrique Parrilla says, “instills a sense of urgency” to back a project while there is still the opportunity to invest in it.
And Pentian already has a host of worldwide distribution partners, including Ingram, Amazon, Kobo, Barnes & Noble, Google, Apple, El Corte Ingles and more.
This is turning the publishing industry on its head – as Pentian’s P/R release depicts – by allowing the readers to choose what a best seller will be, not the big publisher’s President and their marketing budget.
“Everyone Wins” as they say in their press release (except maybe the “Big 5”).
In terms of the “Big Five” traditional publishing houses determining most of what readers in the world get to see published, that time is quickly passing. Their business model is being shaken dramatically at its foundations.
Everyone looks to benefit from a more hands-on approach to publishing, as Pentian is happy to point out.
How exactly does Pentian decide what is “quality” and will be put up for funding?
In order to maintain a relationship with reputable distributers, Pentian adheres to a strict quality control – if a book is illegible or not up to snuff in terms of its overall shape and idea, Pentian politely declines the submission; if it is raw or “not 100%” on the surface, but the project’s idea and content is great, they will offer a team of experienced editors to polish or format the project, but not to alter any of the key creative plot or character elements, only to streamline the grammar and finished product.
The writer does not have to worry about compromising their creative work based on the publisher.
Mr. Parrilla was emphatic that at Pentian they “do not get into the content, in terms of editing . . . [he has] friends that have been going back and forth with a traditional editor [and publisher] for a year and a half to publish a book with an adulterer as the protagonist,” but because the US market does not like adulterers they required the ending changed to reflect poorly on the adulterer.
Pentian does NOT get involved in the writer’s content.
Pentian is looking to do what many of us have as a fundamental basis of our reading and writing souls desired: art is made and published as it is meant to be depicted by the artist, and the readers who are interested will actually see it as such.
In terms of creating art and writing, Pentian only offers an editing team as part of the production process if the work needs help polishing its grammatical and clerical work.
Successful authors are currently flocking to Pentian, because of their favoring the artists that create the work, not the publisher.
“The 'Big Five' houses . . . are going to start losing quality content from authors,” said Enrique.
He immediately cited an example of an author that has a following of 70,000+ social media followers, and has published two books with one of the traditional publishers, and when he went to have his third book published, they said simply that they had no interest in doing it.
He could come back to them with his next project. The author went looking to take advantage of the fan base he built himself and fund the book that the publisher callously discarded without even testing the market for interested readers, and Pentian was where he ended up. [We’ll hit on this author, by name and in detail, in part II of this interview, folks.]
Read the rest of this article on Examiner.com here
As SINC Sites are public computing labs with software tools, a knowledge base if you will, the SYNC Blog is a public house of educational information providing intrinsic insight into tech, media, and business.