By R.J. Huneke
By educating your target consumer, you can be more than a business. You can be a brand turned community and most importantly a source and guide for information.
If you help out those who are interested in the field you work in better understand the processes or pieces in their area, then you will be known as a helpful guide. You give info for free and you build a loyalty.
How do you go about the educational process?
Think of what the consumer knows, not what an inside person in the field, such as yourself, knows. Go to the basics and set up a process and then go into specifics that can help the laymen understand what it is they have interest in.
A great example of an educational site is www.Buyhomeapp.com where the focus is entirely on what the home buying consumer's perspective and needs are.
As SINC Sites are public computing labs with software tools, a knowledge base if you will, the SYNC Blog is a public house of educational information providing intrinsic insight into tech, media, and business.