Bill Gates, 16. November 2004 at IT-Forum in Copenhagen
Innovation of one's own is key; there is a great lesson to be learned from a short Bill Gates quote that urges business people to not compare themselves to others.
The quote from Mr. Gates is this: "Don't COMPARE yourself with anyone in this world. If you do so, you are . . . INSULTING yourself!"
I love this for a number of reasons that I think are applicable in today's business world.
Firstly, trying to emulate competitors and colleagues for mimicking sake is generally poor practice. That is not to say that studying the successful endeavors of industry leaders and then trying to cut out what you think is their weak points while improving upon many of the high points that you like is also a bad practice, because it is a great way to help improve yourself and your business model.
The gist of what Gates hints at is that you really need to look to yourself, as you are valuable and unique for your own reasons, and you can make your own mark.
Gates spent most of his life being tied to and compared ruthlessly with the ups and downs of Steve Jobs in the computer world, i.e. Apple Vs. Microsoft, business-wise and product-wise. Ultimately Gates seems to not care all that much about any comparison to himself, because he considers his own work too valuable, and with his success you cannot deny he is on to something there.
If you make the sky the limit, because that is what everyone else does, then you've just limited and insulted yourself. Make your own way without limits.
By R.J. Huneke
They say who you know is what is important in the business world, but in the online universe there is one litmus test: Google, and its not who you know but how you connect.
Connectivity is officially king. And since Google's search engine comes in at a whopping 80% of total search volume [Search Engine Land], playing up your connection to this giant Internet force to better your SEO (search engine optimization) rankings is simply smart marketing.
Seeing that they have the luxury to make their own rules when they hold Aces backed by Eights (to coin a card phrase), Google moved their locations to a specific Google Local section to somewhat coax and somewhat force users to involve themselves in the new social media network kid on the block (a move Microsoft often makes too, since they also run near 80% of the operating system (OS) on the desktop market). If you want special treatment and a nice looking, highlighted, and easily found business location in Google Maps and the Google search engine, then setting up a Google+ profile, off of Gmail, and a Google+ business page is essential.
Join and become connected with Google. All of these tools are useful, organized, and free, which is more we can say for Windows and Office products, isn't it?
by R.J. Huneke
Are you already on Facebook for personal use? If not, get there, but make a business page, and join us! We're on Twitter too!
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