Speaking with numerous business people, of all shapes and sizes, that are succeeding, despite the innumerable advertising budgets of many corporations making up the New York City skyline and their competition, it seems the human approach to marketing business, a profound simplification, can resonate with potential clients more effectively than the walls of ads.
Simplification requires trimming down a business to its essence.
What do you do? Who do you help with your services?
Where are you doing business? Where do you want to do business?
Where do you want to go?
The human approach takes core values from each of these questions and utilizes free media, social media, to reach the people of the world seeking what you offer so well in your specialty.
Online the universe is infinitely smaller and more local, but that does not mean that someone wants to do business with a mega-corporation and get passed around like a wrinkled buck from employee to employee just to attain information for your insurance plan or your law case or your driveway maintenance.
So many great local business owners provide attentive care that far supersedes that of their colossuses of competition, because the agent working for that owner now will likely be there helping the clients five years from now; people get personal attention.
In short, human beings like to be treated like they are human and that a human being forms a business relationship with them and will continue to help them through that.
Good small, medium, and local business owners already provide their expertise in your area, whether it is your town of Oyster Bay, or your county of Suffolk in the state of New York.
The point is that experts are helping people and giving them the attention they deserve, but those new potential clients that are seeking help and services need to find these successful businesses.
Social media, Google and the search engines online, and effective web sites and online marketing campaigns can place a business in front of exactly the right client.
And often at little or no cost.
It is true a successful effort to bring in business online takes time and effort, but social media offers networking for free, across the world and the local neighborhoods.
Social media broadens the reach of a web site and your business standing on Google where 90% of the world’s plugged in populous is searching for someone that will take care of them that is likely nearby and will be there a few years in the future should help still be needed.
An online marketing campaign takes time and slowly but surely develops a larger and larger audience that finds the right clientele.
To do this, you need to show that you and your business are human, online, meaning that you provide a wealth of information to clients and potential clients, alike, as well as present yourself in a more personal manner than that of a set of skyscrapers and their robotic tweets and messages.
There are constantly evolving facets of making your business appear more human online, while simultaneously achieving the optimal SEO (search engine optimization) across all of your web pages to find yourself on the Google, or Bing, search page when someone looks for that exterminator that uses all-green eco-friendly products and will actually call them back from New York and not a call center in Australia.
Educating yourself on branding in a more human way online goes a long way to resonating with people, and employing SEO, social media, and simplification techniques to break down your goals and your attributes can greatly build over a year, maybe less, maybe more, a client base coming to you from your local client audience nearby that found you online.
C.M.O. Sync prides ourselves on consulting to help any type of business that does not have the time to achieve these aims themselves come to the promised business land in a cost-effective manner.
This method is not instantaneous, but it is a long-lasting and far less costly endeavor than compared with traditional media, like TV, or even Google AdWords, which requires a tremendous budget to work toward the ROI (return on investment).
For more information reach out to us at 646-926-1293.
“The Human Approach To Marketing Business: Simplification” was written by R.J. Huneke.
By R.J. Huneke
Simplification, persistence, and dedication breed success in business and art alike, and the comparisons can yield a lot of interesting methods for myriad applications.
Now let's examine that last statement.
Coming from two vastly different areas of the world's culture, business and art, there are numerous similarities in how to succeed in your craft, and the tools, the methodology, formed can bridge so many different aspects that formulate extraordinary gains.
Simplification is a tool that is all the more integral in today's society where the mind is bombarded with incessant streams of information, from news and entertainment media to research, whether that absorption of info is voluntary or involuntary.
You see not having a television is not enough to completely stop the flow of information, as phones, computers, and advertisements (which are on everything from coffee cups to billboards), and so going the Henry David Thoreau route of setting yourself alone in the woods to write a masterpiece, like Walden, becomes absurdly difficult, almost futile, at least for an extended period of time.
This inevitability in the way we work, whether it be toward art or business, with information makes a simplification process essential.
There has to be focus to our actions. Making a plan of organizing tasks, research methods, and entertainment allows you to take control, so you are no longer drowning in an overwhelming waterfall while trying to get to the heart of your goals and how to accomplish them in a timely manner.
In art, inspiration and research are often intertwined with the inner muse to expunge from the soul a piece of oneself reflective of the artist's goals.
In business, whether it be a one human operation or Fortune 500 company, the practical working processes, research, and the methods of accomplishing the processes' end goals seek to procure business in a positive light.
And again, whether it is one person or a million, data and a thriving information culture in much of the world, rooting out what it priority, what is urgent, and each step simplified to its basest level to achieve the desired goal is a phenomenal means to stay focused and set up a process that works to success on a canvas, a piece of paper, or in the conference room.
Simplifying everything can achieve the world, but perhaps no one is buying this world you offer, what do you do then?
Persistence pays off a million times over!
Do not tarry. Take your goals and fight over and over again to make them known. In art, sometimes finding a means to share your own "Starry Night" with the world is the hardest part. Persist in getting critiques and pushing your work forward.
It is the same in business, where contacts and making people understand or work with you to achieve a goal is difficult. Push on and do not delay in attempts to better the work or in moving it forward.
The last part is simple: in order to be successful you must embrace the work and the battle to keep things in focus and to persist to move them forward, and this can only be accomplished by the dedicated.
Get involved in work that you feel strongly about, and make the world a better place by being the dedicated individual that burgeons success.
If everyone were dedicated, the world would be a far better vessel for humanity.
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