They say who you know is what is important in the business world, but in the online universe there is one litmus test: Google, and its not who you know but how you connect.
Connectivity is officially king. And since Google's search engine comes in at a whopping 80% of total search volume [Search Engine Land], playing up your connection to this giant Internet force to better your SEO (search engine optimization) rankings is simply smart marketing.
Seeing that they have the luxury to make their own rules when they hold Aces backed by Eights (to coin a card phrase), Google moved their locations to a specific Google Local section to somewhat coax and somewhat force users to involve themselves in the new social media network kid on the block (a move Microsoft often makes too, since they also run near 80% of the operating system (OS) on the desktop market). If you want special treatment and a nice looking, highlighted, and easily found business location in Google Maps and the Google search engine, then setting up a Google+ profile, off of Gmail, and a Google+ business page is essential.
Join and become connected with Google. All of these tools are useful, organized, and free, which is more we can say for Windows and Office products, isn't it?
by R.J. Huneke
Are you already on Facebook for personal use? If not, get there, but make a business page, and join us! We're on Twitter too!
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