Go figure, the social media networks are viable in terms of business not just in advertising, but also in providing another outlet for actually connecting people - like the business owner providing a service to a consumer - other than the old school methodology consisting of phone, in-person, or via impersonal email, Internet, television, and radio marketing.
I am not saying that traditional marketing is dead, outdated, or anything but useful for businesses and consumers wishing to find and distribute useful services. The traditional media corporations are flourishing in today’s market, and TV still does what everyone desires: drives flurries of people to pick up the phone or laptop and call or Google your product.
What is becoming more legitimate is the advocacy of spending a good amount of time as a business that is contributing and active in social media networking, and the sales and increasing bottom lines do not lie, folks.
Social Media has three huge places: #1 is Facebook, #2 is Twitter, and #3 is LinkedIn.
These are the huge social media hubs where businesses can go to really connect with an audience and build not just a brand but a community around their services and then get feedback and interaction - valuable engagement - with clients, friends of clients, and potential future clients that will go to your website, your web profiles on other networks.
Because traditional marketing has lambasted our patience by plastering every street corner with billboards, every TV show with myriad commercials, and every home and office phone number with countless soliciting, it is no surprise that many people not only do not mind being reached out to online in the social networks
(where they can voluntarily choose to play along or not), but prefer it.
Facebook provides a great source of information that is rivaling the Google search engine more and more each day, and many people, of all ages, go there to find things they are looking to learn about.
Learning about something, in this commercial society, can and does lead to a consumer acquiring services that are in some way tied to what they are looking into.
Thus, new content, more blogs, articles, and videos are being projected through 2013 and into the future by businesses that wish to give out free knowledge, blast it via social media, and then connect to anyone that is legitimately interested in their services.
This weeds out many of those window shopping, because most that will go further than retweeting a post on Twitter are probably really interested in what your business has to offer and can then conveniently go through the social network they already love to reach out and purchase this.
It is becoming more and more of a social media universe every day!
by R.J. Huneke
As SINC Sites are public computing labs with software tools, a knowledge base if you will, the SYNC Blog is a public house of educational information providing intrinsic insight into the art of tech, media, and business.