CMO Insight: All Praise Microsoft's Return of the START Button in Windows 8.1

In Microsoft's infinite wisdom, they have finally relented to return the Start button to their current operating system (OS) Windows 8, but you'll have to wait until the fall for the geniuses working there to figure out how to get this 8.1 update's functionality to work without burning down your computers.

I say "your computers" not to shun you, or to desist all solidarity with you the computer users, because I am one of you, but because I have personally gone from desktop builder and laptop tinkerer to a faithful Mac OS user and have never owned, nor will ever own a piece of hardware sporting Windows 8.

For the PC's that I own or play with, for myself and for friends in need, I prefer to use the tried and true Windows 7, XP, or even 3.11 with DOS capabilities OS over the smorgasbord of poorly organized, terribly tested, and virtual pain-in-the-ass known as Windows 8.

There are a few computer users out there who enjoy the fresh new experience as they gum up their screens on the touchscreen tablet and laptop alien hybrids that they own with Windows 8 OS installed. The problem of course is that anyone who has never used a computer interface would all too quickly become frustrated and infuriated by the lack of any sense to cascading through the force-fed buttons that deny the ability to easily get to anything other than pictures and social media quick feeds.

Some of the myriad problems with Windows 8 will be cleared up with the Windows 8.1 update this autumn. The Start button is a small change that will not mop up this mess of data, but will at least allow some of the users who have not already downloaded third party Start buttons, like Samsung and Pokki, to be a little less uneasy about their machines.

Considering Microsoft wisely eradicated and liquidated all stock and working Windows 7 machines to force feed the public the 8 OS, they still have some explaining to do.

8.1 represents an acknowledgement from Microsoft that it's approach to the radical changes in Windows 8 could have been better handled, though technically they are only bringing back the old Start button and still have a lot of work to do if headaches are to cease.


by R.J. Huneke

Are you already on Facebook for personal use? If not, get there, make a business page, and join us! We're on Twitter too!

---